Home / The Edit Insights Conversations: Elizabeth von Lehe. HDR, New York City Insights Conversations: Elizabeth von Lehe. HDR, New York City A New York City-based design and brand strategy principal at the international design firm HDR, Elizabeth von Lehe relishes the cross-disciplinary and global nature of her role.The multi-platform HDR is known for its high-profile construction, architecture, and engineering projects around the world, building spaces by “crafting core concepts,” as von Lehe describes it. “It’s the collaboration—data science meeting art, architecture on a big scale meeting the small intimate scale of lighting, that makes something much more impactful,” she says. “We craft a holistic experience.”She also loves to incorporate the influence of the different cities and cultures she works in, which she calls “smashing new ideas together that never existed before.”