Plusminus Beige, a natural alternative

Flexibility and contact with nature are undoubtedly two of the main principles governing the latest shifts in interior design. Designers are looking to shape versatile, multi-purpose spaces that evolve with their inhabitants, and in which colors, textures and materials play a fundamental role.

Like light, color is a powerful tool for transforming spaces. It should never be selected at random. The comfort and emotional well-being of people depends to a large extent on the so-called ‘psychology of color’ and how it alters our perception of a space.

Through our commitment to well-being, the sensorial becomes important. We seek spaces that connect with nature and craftsmanship, without renouncing the latest advancements in technology.

Neutral hues such as beige, grey and white bring a sense of calm, intimately related to the earth and to our ancestral roots, while providing the perfect backdrop against which to incorporate other colors.

From this return to nature comes the new Plusminus Beige, adding a more versatile and timeless alternative to the four existing finishes. Characterized by contrast, the Black, Blue, Terra Red and Green finishes draw bold architectural structures against light walls and ceilings.

Plusminus Beige, however, opts for a more subtle aesthetic. Blending flawlessly with environments of the same palette, it offers sobriety and elegance to the range, hints of yellow and red bringing warmth without sacrificing luminosity.

Combined with greens, browns, sands or earth tones, touches of black, materials such as wood or clay, or natural fabrics such as linen, the new finish participates in a unique sensory experience, perfect for those environments where the light is intended to create a soft and enveloping atmosphere within a space.

A hue that evolves dramatically throughout the day, Plusminus Beige takes on yellow or blue tones depending on the light and goes almost unnoticed under direct illumination.

Different textures and materialities will emerge as a result of the specific lighting typologies and effects selected for each project.

A symbol of craftsmanship and nature, Plusminus Beige is balanced, timeless and adaptable. The perfect color for public or private environments, it promises to enhance concentration, encourage social interaction or even create an atmosphere of calm.